Chinese

用字體本身打動人

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Get touched with People by Font Design

更新理解 墨随时代

追求平衡 抵达情绪

自有字在 乐此不疲

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Updating our understanding and embracing the spirit of the times,

we strive for balance and evoke emotions through our writing.

With our unique writing style, 

we never tire of exploring the beauty of the Chinese language.

以汉字书法为根基，在不断尝试新的“写法”过程中，

用个人独立的书写规则去传达“中国书法”的新表现与新质感，用设计、画面、情绪、符号，

搭建起“书法”与人本身的链接。

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Based on Han Chinese calligraphy, 

we experiment with new writing techniques to convey new expressions and textures of "Chinese calligraphy". 

Through design, visual elements, emotions, and symbols, 

we build a connection between calligraphy and human beings.

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专注于中国传统书法字体设计

为当下视觉环境贡献中国力量

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Focusing on traditional Chinese calligraphy font design,

Sams contributes to the visual landscape with China's strength.

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